If you’ve ever been to the Ocean City Boardwalk on the New Jersey Shore (and no, not that “Jersey Shore”)then you’ve heard of Mack & Manco, the most famous pizza shop around. There is always a line to get in and the wait is always worth it.
This past Sunday our family made our annual early Spring trek to “the boards” to grab some quality time away from the madness and to have lunch at our favorite sea shore eatery. As I sat and waited for our large pie to be delivered I began to wonder why this place, out of the hundreds along the Jersey coast, remained so popular and successful. Was it the pizza? Sure, but why this particular pizza shop. The two things that stood out to me were clarity and consistency.
Clarity: This is the one place where you won’t be confused by what’s in front of you. On the table there will be a napkin dispenser, crushed red peppers, salt, pepper and garlic powder. The menu, which is on the wall, contains two things – five or so pizzas and drinks. That’s it. No appetizers, desserts, coffee, spaghetti, or anything to complicate the decision making process. It’s that clear.
Consistency: The pizza is made the same way every time and its delicious. Beyond the great pizza there are other consistencies that lead to the success and unforgettable experience at Mack and Manco’s (and this goes for each one of their many locations.)
There is always a line to either grab a table or take it home. Always. You will always be sat in the order you arrive. You can always count on the entire staff being dressed in white. White shoes, white pants, and white shirts.
The process is also consistent: they drop straws in front of each person at the table and take your drink order first. Once everyone has a drink then they’ll take your dinner order. I’ve never seen anyone write anything down and they only take cash (clarity). I don’t think I’ve ever seen a check or bill and think it’s a requirement for the staff to tell you what you owe. The food and experience are always consistent, and consistently good.
Mack & Manco’s has great pizza but their success is also be due in large part to a focus on consistency and clarity. They make it easy and clear for their customers and their customers reward them by remaining loyal.